'New Coke' by Andy Warhol (1985) in high resolution

"New Coke" was the unofficial name of the reformulation introduced in 1985 by The Coca-Cola Company to replace the original formulation of its flagship soft drink, Coca-Cola (aka Coke). Properly speaking, New Coke had no separate name of its own, but was simply known as "the new taste of Coca-Cola" until 1992 when it was renamed Coca-Cola II.

Public reaction to the change was poor, and the new cola was a major marketing failure. The subsequent reintroduction of Coke's original formula has been suspected to have resulted in a significant gain in sales.

A Caffeine Free New Coca-Cola version was also introduced at the same time. It was replaced by Caffeine Free Coca-Cola classic in 1990, which was the original 1983-1985 Caffeine Free Coca-Cola formula.